Why changing consumer behaviour has paved the way for digital healthcare marketing
The healthcare industry as a whole is progressing rapidly, with new research and technological advances making headlines every day. However marketing trends lag behind other consumer-centric industries. Why? Perhaps because marketing strategies are treated as secondary concerns in a setting where patient care and outcomes enjoy absolute priority – and rightly so. In addition, healthcare […]
Just posting won’t do the job – but what will?
If you want social media to drive your business results you need to effectively manage your social media presence. Why? Because it takes a little more than just a few posts now and then, no matter how interesting, compelling and relevant they are, to be seen and recognized in the social media jungle. The good […]
What makes Digital Marketing so valuable?
Especially small businesses struggle with the decision what marketing tactics to employ because they simply have not got the financials allowing for big campaigns. They think. And so they often decide to go on with their traditional promotional set which worked for them so far – or they at least think it worked. But by […]
Why you shouldn’t rule out professional Digital Marketing support when running a small business
As the owner of a small business, you are used to running every aspect of your operation by yourself. You are the one who knows best what your business needs to grow, how to promote and sell your products or services. And of course, no one else is better prepared to communicate your offerings more […]