Tips on creating compelling Call-to-Actions (CTAs) that call for action in healthcare settings
Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is no exception. Call-to-actions provide guidance. They get your audience, consumers, patients to take action, whether that be a click, a phone call or a download. But choosing the right CTAs is not always easy, and […]
An 11-point checklist for a more patient-centric website
Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks to move beyond the traditional paternalistic approach to healthcare. Read more about PCC here. Because of this rise in popularity, today’s healthcare audiences (including your prospective […]
A digital healthcare marketing strategy that scores – practical considerations
Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or secure data handling – all in a timely manner – leave themselves at risk of getting left behind. And the same is true for healthcare […]
Why changing consumer behaviour has paved the way for digital healthcare marketing
The healthcare industry as a whole is progressing rapidly, with new research and technological advances making headlines every day. However marketing trends lag behind other consumer-centric industries. Why? Perhaps because marketing strategies are treated as secondary concerns in a setting where patient care and outcomes enjoy absolute priority – and rightly so. In addition, healthcare […]
Just posting won’t do the job – but what will?
If you want social media to drive your business results you need to effectively manage your social media presence. Why? Because it takes a little more than just a few posts now and then, no matter how interesting, compelling and relevant they are, to be seen and recognized in the social media jungle. The good […]
What makes Digital Marketing so valuable?
Especially small businesses struggle with the decision what marketing tactics to employ because they simply have not got the financials allowing for big campaigns. They think. And so they often decide to go on with their traditional promotional set which worked for them so far – or they at least think it worked. But by […]
Why you shouldn’t rule out professional Digital Marketing support when running a small business
As the owner of a small business, you are used to running every aspect of your operation by yourself. You are the one who knows best what your business needs to grow, how to promote and sell your products or services. And of course, no one else is better prepared to communicate your offerings more […]