We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned that emotions affect the decision-making process in private and...
When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional tone. And they wouldn’t be wrong for having this presumption;...
Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon, for instance, it is highly likely that we will read...
Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is no exception. Call-to-actions provide guidance. They get your audience, consumers,...
Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks...
Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or...
The healthcare industry as a whole is progressing rapidly, with new research and technological advances making headlines every day. However marketing trends lag behind other consumer-centric industries. Why? Perhaps because...
If you want social media to drive your business results you need to effectively manage your social media presence. Why? Because it takes a little more than just a few...
Especially small businesses struggle with the decision what marketing tactics to employ because they simply have not got the financials allowing for big campaigns. They think. And so they often...
As the owner of a small business, you are used to running every aspect of your operation by yourself. You are the one who knows best what your business needs...
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