Don’t we all know the feeling of disappointment when we get our manuscripts rejected? Of course, we might have had a suspicion before that it could happen. Hours of research...
If you are thinking about publishing your work, consider writing a simple publishing plan. Why? Because a written strategy will help you reflect on what you want to accomplish by...
Creating compelling visuals doesn’t have to mean reinventing the wheel. Armed with the right online software and basic design principles, even the least digitally minded writer can produce visual accompaniments...
Most of us love visually appealing infographics. But what are they? According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”....
Having understood the added value of a graphical abstract (GA), explained in Part 1 of our “Show, don’t tell” series, the next step is to define how it should be...
Scientific publishing hasn’t changed a lot since I was born, and that was quite a while ago. It is standardized and has worked efficiently for authors and publishers alike. The...
From 26 May 2020 onwards the Medical Device Regulation (MDR) will replace the current regulations of medical devices known as Medical Device Directive (MDD). Although this has a great impact...
Inbound Marketing is a bit like fishing. Why? To fully understand the process you need to understand its components – Social Media, SEO, Content Creation, Lead Nurturing, Email Automation and...
Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to videos, and everything in between. With so many options, deciding...
We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned that emotions affect the decision-making process in private and...
When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional tone. And they wouldn’t be wrong for having this presumption;...
Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon, for instance, it is highly likely that we will read...
Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is no exception. Call-to-actions provide guidance. They get your audience, consumers,...
Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks...
Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or...
The healthcare industry as a whole is progressing rapidly, with new research and technological advances making headlines every day. However marketing trends lag behind other consumer-centric industries. Why? Perhaps because...
If you want social media to drive your business results you need to effectively manage your social media presence. Why? Because it takes a little more than just a few...
Especially small businesses struggle with the decision what marketing tactics to employ because they simply have not got the financials allowing for big campaigns. They think. And so they often...
As the owner of a small business, you are used to running every aspect of your operation by yourself. You are the one who knows best what your business needs...
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