Inbound Marketing is a bit like fishing. Why? To fully understand the process you need to understand its components –
Welcome to the medtextpert blog page. Find easy to read insights on digital marketing and content marketing as well as useful tips around medical and scientific writing.
Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to
Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 2)
We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned
Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 1)
When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional
Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon,