Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 2)

excultant emotional chemist in laboratory holding up flusk

We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned that emotions affect the decision-making process in private and business life alike. What is needed now, is an understanding of how to approach emotional marketing in business-to-business settings. How can it be put into practise, especially […]