An 11-point checklist for a more patient-centric website
Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks to move beyond the traditional paternalistic approach to healthcare. Read more about PCC here. Because of this rise in popularity, today’s healthcare audiences (including your prospective […]
A digital healthcare marketing strategy that scores – practical considerations
Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or secure data handling – all in a timely manner – leave themselves at risk of getting left behind. And the same is true for healthcare […]