How to create a good visual for your Medical Writing
Creating compelling visuals doesn’t have to mean reinventing the wheel. Armed with the right online software and basic design principles, even the least digitally minded writer can produce visual accompaniments to their work. Use the principles outlined in medtextpert’s feature article for the March issue of the EMWA journal to create and disseminate visual content […]
Want An Infographic? – Design-It-Yourself (DIY)
Most of us love visually appealing infographics. But what are they? According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”. As the name suggests, they combine information and graphics to increase understandability at a glance. In today’s fast-paced information landscape, providing visually attractive content is […]
Graphical Abstracts Made Easy And In Style
Having understood the added value of a graphical abstract (GA), explained in Part 1 of our “Show, don’t tell” series, the next step is to define how it should be designed and how it can best be used. It is advisable to spend enough time on design, composition and visual appearance to highlight the most […]
Why Your Scientific Publications Need A Graphical Abstract
Scientific publishing hasn’t changed a lot since I was born, and that was quite a while ago. It is standardized and has worked efficiently for authors and publishers alike. The optimal article outline consists of title, abstract, background, materials and methods, results and discussion. Add some dreary tables and result diagrams, and years of research […]
8 Facts Every Medical Software Developer Should Know About the MDR
From 26 May 2021 (originally planned for 26 May 2020) onwards the Medical Device Regulation (MDR) will replace the current regulations of medical devices known as Medical Device Directive (MDD). Although this has a great impact on the definition and procedural requirements of all medical devices, it definitely brings about major changes for developers of […]
Reel Your Audience With Inbound Marketing
Inbound Marketing is a bit like fishing. Why? To fully understand the process you need to understand its components – Social Media, SEO, Content Creation, Lead Nurturing, Email Automation and more. Then, you have to bring these bits and pieces together to see how they work as a whole. Just like in fishing. It’s all […]
5 Content Types That Deliver Real ROI
Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to videos, and everything in between. With so many options, deciding which kind of content to create can be a tough choice. But this is significantly easier when you have a solid content strategy that is […]
Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 2)
We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned that emotions affect the decision-making process in private and business life alike. What is needed now, is an understanding of how to approach emotional marketing in business-to-business settings. How can it be put into practise, especially […]
Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 1)
When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional tone. And they wouldn’t be wrong for having this presumption; it’s long been the norm. But recent evidence suggests [1, 2, 3] that this formal, business-like approach may not be the most effective strategy. In order to […]
A Guide to Meaningful B2B Customer Testimonials
Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon, for instance, it is highly likely that we will read a few product reviews before making a purchase. In the workplace, we also look at customer feedback when trying to evaluate a product or service […]