Why Your Scientific Publications Need A Graphical Abstract
Scientific publishing hasn’t changed a lot since I was born, and that was quite a while ago. It is standardized and has worked efficiently for authors and publishers alike. The optimal article outline consists of title, abstract, background, materials and methods, results and discussion. Add some dreary tables and result diagrams, and years of research […]
8 Facts Every Medical Software Developer Should Know About the MDR
From 26 May 2021 (originally planned for 26 May 2020) onwards the Medical Device Regulation (MDR) will replace the current regulations of medical devices known as Medical Device Directive (MDD). Although this has a great impact on the definition and procedural requirements of all medical devices, it definitely brings about major changes for developers of […]
Reel Your Audience With Inbound Marketing
Inbound Marketing is a bit like fishing. Why? To fully understand the process you need to understand its components – Social Media, SEO, Content Creation, Lead Nurturing, Email Automation and more. Then, you have to bring these bits and pieces together to see how they work as a whole. Just like in fishing. It’s all […]
5 Content Types That Deliver Real ROI
Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to videos, and everything in between. With so many options, deciding which kind of content to create can be a tough choice. But this is significantly easier when you have a solid content strategy that is […]
Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 2)
We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned that emotions affect the decision-making process in private and business life alike. What is needed now, is an understanding of how to approach emotional marketing in business-to-business settings. How can it be put into practise, especially […]
Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 1)
When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional tone. And they wouldn’t be wrong for having this presumption; it’s long been the norm. But recent evidence suggests [1, 2, 3] that this formal, business-like approach may not be the most effective strategy. In order to […]
A Guide to Meaningful B2B Customer Testimonials
Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon, for instance, it is highly likely that we will read a few product reviews before making a purchase. In the workplace, we also look at customer feedback when trying to evaluate a product or service […]
Tips on creating compelling Call-to-Actions (CTAs) that call for action in healthcare settings
Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is no exception. Call-to-actions provide guidance. They get your audience, consumers, patients to take action, whether that be a click, a phone call or a download. But choosing the right CTAs is not always easy, and […]
An 11-point checklist for a more patient-centric website
Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks to move beyond the traditional paternalistic approach to healthcare. Read more about PCC here. Because of this rise in popularity, today’s healthcare audiences (including your prospective […]
A digital healthcare marketing strategy that scores – practical considerations
Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or secure data handling – all in a timely manner – leave themselves at risk of getting left behind. And the same is true for healthcare […]