Medical Writing – Tips on how to “kill your darlings”
The purpose of medical writing is not to satisfy or memorialize the author(s), we all know that. Medical writing is about communicating health and medical-related information to the intended audience clearly and appropriately. Health journalism, medical education, medical promotion of healthcare products, scientific publications and presentations, grant applications and regulatory documents are only a few […]
How to boost your Content Marketing when competition is fiercer than ever
Content marketing has been proven to generate remarkable results for years. It is well known, that a good content marketing strategy will get you three times more leads at a 62% lower cost than traditional marketing. Starting 2021, knowing that we will encounter challenging months and probably years, it’s of uttermost importance to review content strategies and […]
Tips for writing a winning press release
Writing a press release yourself can seem like a daunting task, especially if you don’t do it regularly. So many things to consider and watch out for! While they sound like they’d be difficult to write, they’re actually quite simple if you know all of the necessary components. With some tips and a little practice, it’s […]
10 tips for promoting your research online
Promoting your research online is crucial, especially if you need to demonstrate and provide proof of the impact of your work in your field. Possible examples are when applying for new funding or striving for a promotion or tenure. But how to best approach this task when time is scarce? Here are some tips that […]
13 reasons why manuscripts are rejected and how to best avoid them
Don’t we all know the feeling of disappointment when we get our manuscripts rejected? Of course, we might have had a suspicion before that it could happen. Hours of research and writing just seem to crumble before our eyes leaving us frustrated and alone with the most burning question: “Why?”. As a matter of fact, […]
Publication Plan? Mandatory!
If you are thinking about publishing your work, consider writing a simple publishing plan. Why? Because a written strategy will help you reflect on what you want to accomplish by publishing your work. Researchers often forget about strategy because they are so excited about their results and findings that they just want to pack every […]
How to create a good visual for your Medical Writing
Creating compelling visuals doesn’t have to mean reinventing the wheel. Armed with the right online software and basic design principles, even the least digitally minded writer can produce visual accompaniments to their work. Use the principles outlined in medtextpert’s feature article for the March issue of the EMWA journal to create and disseminate visual content […]
Want An Infographic? – Design-It-Yourself (DIY)
Most of us love visually appealing infographics. But what are they? According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”. As the name suggests, they combine information and graphics to increase understandability at a glance. In today’s fast-paced information landscape, providing visually attractive content is […]
Graphical Abstracts Made Easy And In Style
Having understood the added value of a graphical abstract (GA), explained in Part 1 of our “Show, don’t tell” series, the next step is to define how it should be designed and how it can best be used. It is advisable to spend enough time on design, composition and visual appearance to highlight the most […]
Why Your Scientific Publications Need A Graphical Abstract
Scientific publishing hasn’t changed a lot since I was born, and that was quite a while ago. It is standardized and has worked efficiently for authors and publishers alike. The optimal article outline consists of title, abstract, background, materials and methods, results and discussion. Add some dreary tables and result diagrams, and years of research […]