Katja Martin

Replace Publish or Perish with Visible or Vanish in Science Communication

Increasing Research Visibility & Interest by embracing appropriate online dissemination

The academic world has changed and research visibility is much harder to achieve. An estimated 2.5 million new papers are published every year. But this number has certainly and substantially increased now due to research interest on Covid-19. Only six months into the pandemic, the number of published coronavirus articles indexed on Web of Science …

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Medical Writing Road

Medical Writing – Tips on how to “kill your darlings”

The purpose of medical writing is not to satisfy or memorialize the author(s), we all know that. Medical writing is about communicating health and medical-related information to the intended audience clearly and appropriately. Health journalism, medical education, medical promotion of healthcare products, scientific publications and presentations, grant applications and regulatory documents are only a few …

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Content Marketing |How to boost your Content Marketing | Medtextpert

How to boost your Content Marketing when competition is fiercer than ever

Content marketing has been proven to generate remarkable results for years. It is well known, that a good content marketing strategy will get you three times more leads at a 62% lower cost than traditional marketing. Starting 2021, knowing that we will encounter challenging months and probably years, it’s of uttermost importance to review content strategies and …

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teacher giving advice on manuscript writing

13 reasons why manuscripts are rejected and how to best avoid them

Don’t we all know the feeling of disappointment when we get our manuscripts rejected? Of course, we might have had a suspicion before that it could happen. Hours of research and writing just seem to crumble before our eyes leaving us frustrated and alone with the most burning question: “Why?”. As a matter of fact, …

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Good Visual | How to create a good visual for your Medical Writing

How to create a good visual for your Medical Writing

Creating compelling visuals doesn’t have to mean reinventing the wheel. Armed with the right online software and basic design principles, even the least digitally minded writer can produce visual accompaniments to their work. Use the principles outlined in medtextpert’s feature article for the March issue of the EMWA journal to create and disseminate visual content …

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Infographic design process

Want An Infographic? – Design-It-Yourself (DIY)

Most of us love visually appealing infographics. But what are they? According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”. As the name suggests, they combine information and graphics to increase understandability at a glance. In today’s fast-paced information landscape, providing visually attractive content is …

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