Why the Best Medical Communication Support Isn’t Found in Existing Vendor Databases

This article explores the hidden costs of convenience and makes the case for breaking free from outdated vendor choices to embrace passionate, specialized expertise that truly elevates your projects.
Improving your Healthcare Practice Workflow with ChatGPT and Custom GPTs: A Practical Guide

A practical guide supposed to encourage sceptical healthcare practitioners to explore and integrate ChatGPT and other genAI tools in their workflows without breaching data privacy.
AI language models are transforming the medical writing space – like it or not!

AI language models and applications are poised to revolutionize the field of medical writing, transforming traditional workflows and methodologies. To navigate this transformation, one needs an open mindset, curiosity, and a dedication to ongoing education. This education should encompass a foundational grasp of these models. This feature article published in the September 2023 issue of […]
Prompt Engineering and Beyond: It’s the Human Touch that Powers Generative AI Success

Explore prompt engineering and find best practice tips on good prompt design that are applicable to your article writing.
Generative AI in medcomms – an opportunity unfolding

Generative AI, like ChatGPT, should be your friend, not your enemy. Adapt and let AI help you create medical content. Give it a try, you will be amazed!
Should ChatGPT be in every medical communicator’s toolbox?

ChatGPT and other AI-based tools will transform the medical communication and writing space. Put them in your toolbox if you do not want to be left behind.
Conflict of Interest – disclose or not disclose?

Conflict of interest (COI) disclosure by authors of medical articles is a required standard of most medical journals.
Can I reuse my own, previously published words in my new manuscript? Self-plagiarism explained.

Self-plagiarism is defined as the reuse of one’s words, text, and data, not only in medical or scientific writing.
White Paper Creation: A handy guide of Do’s and Don’ts

White papers continue to be in demand, especially since inbound marketing tactics require strategic content that attracts potential prospects and converts them into customers. The creation and promotion of white papers can be resource-intensive, especially when searching for a high-performing piece of content that meets or beats your lead-generation goal. So, whatever type of white […]
LinkedIn Article, Blog Post or both – which is more effective?

LinkedIn articles are becoming increasingly popular and generate good engagement. Blog posts shared via LinkedIn, on the other hand, at least seem to be losing popularity. How could this be explained? Well, there is a wealth of objective and subjective possibilities and reasons for this, including the nature of the article, who is publishing or […]