Welcome to the medtextpert blog page.
Find easy to digest insights around scientific and medical writing. Read about the importance of digital (online) marketing to make sure your message is found by your audience. Dive into tips on attractive (visual) content and learn about the importance of strategic content marketing!
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Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to
We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned
When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional
Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon,
Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is
Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare
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