audience

clear call-to-action for patients

Tips on creating compelling Call-to-Actions (CTAs) that call for action in healthcare settings

Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is no exception. Call-to-actions provide guidance. They get your audience, consumers, patients to take action, whether that be a click, a phone call or a download. But choosing the right CTAs is not always easy, and …

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Patient-centric healthcare

An 11-point checklist for a more patient-centric website

Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks to move beyond the traditional paternalistic approach to healthcare. Read more about PCC here. Because of this rise in popularity, today’s healthcare audiences (including your prospective …

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