Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is no exception. Call-to-actions provide guidance. They get your audience, consumers, patients to take action, whether that be a click, a phone call or a download. But choosing the right CTAs is not always easy, and …
Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks to move beyond the traditional paternalistic approach to healthcare. Read more about PCC here. Because of this rise in popularity, today’s healthcare audiences (including your prospective …
An 11-point checklist for a more patient-centric website Read More »
If you want social media to drive your business results you need to effectively manage your social media presence. Why? Because it takes a little more than just a few posts now and then, no matter how interesting, compelling and relevant they are, to be seen and recognized in the social media jungle. The good …
Especially small businesses struggle with the decision what marketing tactics to employ because they simply have not got the financials allowing for big campaigns. They think. And so they often decide to go on with their traditional promotional set which worked for them so far – or they at least think it worked. But by …
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