How to boost your Content Marketing when competition is fiercer than ever
Content marketing has been proven to generate remarkable results for years. It is well known, that a good content marketing strategy will get you three times more leads at a 62% lower cost than traditional marketing. Starting 2021, knowing that we will encounter challenging months and probably years, it’s of uttermost importance to review content strategies and […]
10 tips for promoting your research online
Promoting your research online is crucial, especially if you need to demonstrate and provide proof of the impact of your work in your field. Possible examples are when applying for new funding or striving for a promotion or tenure. But how to best approach this task when time is scarce? Here are some tips that […]
13 reasons why manuscripts are rejected and how to best avoid them
Don’t we all know the feeling of disappointment when we get our manuscripts rejected? Of course, we might have had a suspicion before that it could happen. Hours of research and writing just seem to crumble before our eyes leaving us frustrated and alone with the most burning question: “Why?”. As a matter of fact, […]
Publication Plan? Mandatory!
If you are thinking about publishing your work, consider writing a simple publishing plan. Why? Because a written strategy will help you reflect on what you want to accomplish by publishing your work. Researchers often forget about strategy because they are so excited about their results and findings that they just want to pack every […]
Reel Your Audience With Inbound Marketing
Inbound Marketing is a bit like fishing. Why? To fully understand the process you need to understand its components – Social Media, SEO, Content Creation, Lead Nurturing, Email Automation and more. Then, you have to bring these bits and pieces together to see how they work as a whole. Just like in fishing. It’s all […]
5 Content Types That Deliver Real ROI
Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to videos, and everything in between. With so many options, deciding which kind of content to create can be a tough choice. But this is significantly easier when you have a solid content strategy that is […]