White Paper Creation: A handy guide of Do’s and Don’ts
White papers continue to be in demand, especially since inbound marketing tactics require strategic content that attracts potential prospects and converts them into customers. The creation and promotion of white papers can be resource-intensive, especially when searching for a high-performing piece of content that meets or beats your lead-generation goal. So, whatever type of white […]
Increasing Research Visibility & Interest by embracing appropriate online dissemination
The academic world has changed and research visibility is much harder to achieve. An estimated 2.5 million new papers are published every year. But this number has certainly and substantially increased now due to research interest on Covid-19. Only six months into the pandemic, the number of published coronavirus articles indexed on Web of Science […]
How to boost your Content Marketing when competition is fiercer than ever
Content marketing has been proven to generate remarkable results for years. It is well known, that a good content marketing strategy will get you three times more leads at a 62% lower cost than traditional marketing. Starting 2021, knowing that we will encounter challenging months and probably years, it’s of uttermost importance to review content strategies and […]
5 Content Types That Deliver Real ROI
Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to videos, and everything in between. With so many options, deciding which kind of content to create can be a tough choice. But this is significantly easier when you have a solid content strategy that is […]