social media

online healthcare information

A digital healthcare marketing strategy that scores – practical considerations

Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or secure data handling – all in a timely manner – leave themselves at risk of getting left behind. And the same is true for healthcare …

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Consumer behaviour changes digital healthcare marketing

Why changing consumer behaviour has paved the way for digital healthcare marketing

The healthcare industry as a whole is progressing rapidly, with new research and technological advances making headlines every day. However marketing trends lag behind other consumer-centric industries. Why? Perhaps because marketing strategies are treated as secondary concerns in a setting where patient care and outcomes enjoy absolute priority – and rightly so. In addition, healthcare …

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