Welcome to the medtextpert blog page. Find easy to digest insights on digital marketing and content marketing as well as useful tips around scientific and medical writing.!
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White papers continue to be in demand, especially since inbound marketing tactics require strategic content that attracts potential prospects and
LinkedIn articles are becoming increasingly popular and generate good engagement. Blog posts shared via LinkedIn, on the other hand, at
The academic world has changed and research visibility is much harder to achieve. An estimated 2.5 million new papers are
Content marketing has been proven to generate remarkable results for years. It is well known, that a good content marketing
Writing a press release yourself can seem like a daunting task, especially if you don’t do it regularly. So many things
Inbound Marketing is a bit like fishing. Why? To fully understand the process you need to understand its components –
Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to
We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned
When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional
Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon,
