Tips for writing a winning press release

Press Release | Tips for writing a winning press release | Medtextpert

Writing a press release yourself can seem like a daunting task, especially if you don’t do it regularly. So many things to consider and watch out for!  While they sound like they’d be difficult to write, they’re actually quite simple if you know all of the necessary components. With some tips and a little practice, it’s […]

A Guide to Meaningful B2B Customer Testimonials

Customer Testimonial Quote

Customer testimonials are an extremely powerful tool for businesses. We all know that. Before buying a new gadget from Amazon, for instance, it is highly likely that we will read a few product reviews before making a purchase. In the workplace, we also look at customer feedback when trying to evaluate a product or service […]

An 11-point checklist for a more patient-centric website

Patient-centric healthcare

Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks to move beyond the traditional paternalistic approach to healthcare. Read more about PCC here. Because of this rise in popularity, today’s healthcare audiences (including your prospective […]

A digital healthcare marketing strategy that scores – practical considerations

online healthcare information

Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or secure data handling – all in a timely manner – leave themselves at risk of getting left behind. And the same is true for healthcare […]

Why changing consumer behaviour has paved the way for digital healthcare marketing

Consumer behaviour changes digital healthcare marketing

The healthcare industry as a whole is progressing rapidly, with new research and technological advances making headlines every day. However marketing trends lag behind other consumer-centric industries. Why? Perhaps because marketing strategies are treated as secondary concerns in a setting where patient care and outcomes enjoy absolute priority – and rightly so. In addition, healthcare […]