publishing tips

Whitepaper Writing and Promoting Tips

White Paper Creation: A handy guide of Do’s and Don’ts

White papers continue to be in demand, especially since inbound marketing tactics require strategic content that attracts potential prospects and converts them into customers. The creation and promotion of white papers can be resource-intensive, especially when searching for a high-performing piece of content that meets or beats your lead-generation goal. So, whatever type of white …

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Replace Publish or Perish with Visible or Vanish in Science Communication

Increasing Research Visibility & Interest by embracing appropriate online dissemination

The academic world has changed and research visibility is much harder to achieve. An estimated 2.5 million new papers are published every year. But this number has certainly and substantially increased now due to research interest on Covid-19. Only six months into the pandemic, the number of published coronavirus articles indexed on Web of Science …

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Medical Writing Road

Medical Writing – Tips on how to “kill your darlings”

The purpose of medical writing is not to satisfy or memorialize the author(s), we all know that. Medical writing is about communicating health and medical-related information to the intended audience clearly and appropriately. Health journalism, medical education, medical promotion of healthcare products, scientific publications and presentations, grant applications and regulatory documents are only a few …

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