White Paper Creation: A handy guide of Do’s and Don’ts

Whitepaper Writing and Promoting Tips

White papers continue to be in demand, especially since inbound marketing tactics require strategic content that attracts potential prospects and converts them into customers. The creation and promotion of white papers can be resource-intensive, especially when searching for a high-performing piece of content that meets or beats your lead-generation goal. So, whatever type of white […]

Increasing Research Visibility & Interest by embracing appropriate online dissemination

Replace Publish or Perish with Visible or Vanish in Science Communication

The academic world has changed and research visibility is much harder to achieve. An estimated 2.5 million new papers are published every year. But this number has certainly and substantially increased now due to research interest on Covid-19. Only six months into the pandemic, the number of published coronavirus articles indexed on Web of Science […]

Medical Writing – Tips on how to “kill your darlings”

Medical Writing Road

The purpose of medical writing is not to satisfy or memorialize the author(s), we all know that. Medical writing is about communicating health and medical-related information to the intended audience clearly and appropriately. Health journalism, medical education, medical promotion of healthcare products, scientific publications and presentations, grant applications and regulatory documents are only a few […]

Tips for writing a winning press release

Press Release | Tips for writing a winning press release | Medtextpert

Writing a press release yourself can seem like a daunting task, especially if you don’t do it regularly. So many things to consider and watch out for!  While they sound like they’d be difficult to write, they’re actually quite simple if you know all of the necessary components. With some tips and a little practice, it’s […]