digital marketing

Inbound Marketing Illustration

Reel Your Audience With Inbound Marketing

Inbound Marketing is a bit like fishing. Why? To fully understand the process you need to understand its components – Social Media, SEO, Content Creation, Lead Nurturing, Email Automation and more. Then, you have to bring these bits and pieces together to see how they work as a whole. Just like in fishing. It’s all …

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Types of content to focus on blog cover

5 Content Types That Deliver Real ROI

Content marketing is arguably the hottest topic in today’s landscape. And the opportunities are plentiful, from blogs to ebooks, podcasts to videos, and everything in between. With so many options, deciding which kind of content to create can be a tough choice. But this is significantly easier when you have a solid content strategy that is …

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excultant emotional chemist in laboratory holding up flusk

Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 2)

We have learned in previously why an emotional approach in B2B marketing is helping to strengthen brand experiences. And we have learned that emotions affect the decision-making process in private and business life alike. What is needed now, is an understanding of how to approach emotional marketing in business-to-business settings. How can it be put into practise, especially …

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emotional scared chemist

Why B2B healthcare brands should consider adopting an emotional approach alongside fact-based marketing (Part 1)

When thinking of B2B marketing, most people conjure an image of rational, fact-based materials, crafted in a clear cut, professional tone. And they wouldn’t be wrong for having this presumption; it’s long been the norm. But recent evidence suggests [1, 2, 3] that this formal, business-like approach may not be the most effective strategy. In order to …

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clear call-to-action for patients

Tips on creating compelling Call-to-Actions (CTAs) that call for action in healthcare settings

Incorporating effective call-to-actions (CTAs) into all touchpoints of your consumer journey is imperative to your success and healthcare marketing is no exception. Call-to-actions provide guidance. They get your audience, consumers, patients to take action, whether that be a click, a phone call or a download. But choosing the right CTAs is not always easy, and …

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Patient-centric healthcare

An 11-point checklist for a more patient-centric website

Recently emerging as a primary approach to healthcare, patient-centric care (PCC) focuses on cultivating a partnership between patients and healthcare professionals. It acknowledges the patients’ preferences and values, and seeks to move beyond the traditional paternalistic approach to healthcare. Read more about PCC here. Because of this rise in popularity, today’s healthcare audiences (including your prospective …

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online healthcare information

A digital healthcare marketing strategy that scores – practical considerations

Healthcare is an inherently technological industry. Organizations that cannot keep pace and are unable to implement modern medical diagnostic and treatment equipment & devices, online booking and CRM systems or secure data handling – all in a timely manner – leave themselves at risk of getting left behind. And the same is true for healthcare …

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Consumer behaviour changes digital healthcare marketing

Why changing consumer behaviour has paved the way for digital healthcare marketing

The healthcare industry as a whole is progressing rapidly, with new research and technological advances making headlines every day. However marketing trends lag behind other consumer-centric industries. Why? Perhaps because marketing strategies are treated as secondary concerns in a setting where patient care and outcomes enjoy absolute priority – and rightly so. In addition, healthcare …

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